Web Site Design for the Average Internet User

Web site design to suit the average internet user is 40% female and 60% 
male  - 36 years old and income of  $48,000 a year. This profile 
suggests a youngish person more likely to be male and with higher than 
average income.  But some important web site design information not 
included in this profile is that the average internet user age is 
rising as older people discover the internet, and also that the 
proportion of females is increasing rapidly.  What is constant is that 
internet users have higher than average incomes.

Marketing is a four stage process of:
1 analyzing and defining target group of potential users or buyers 
2 capturing the attention of the targeted group 
3 persuading the target to accept the propositions being offered
4 converting the targets into buyers by getting them to take some 
desired action

Such as:
	Be admired
	Be loved
	Be comfortable
	Do interesting things
	Feel good about themselves
	Have friends
	Have fun
	Save money
	Save time

Working with these reasons will generate keywords and phrases you can 
use as a starting point to research the major search engines. This 
research will throw up new key words and cause some of the earlier 
ones to be dropped off the list. Always remember buyers buy benefits - 
sellers try to sell features - don't do it