Web Site Design for Credit Card Business Equipment

Like any business equipment to accept a credit card, the online shop must 
operate consistently and reliably. If they are reliable then there is scope 
for cost reduction.  If the online shop is unavailable at the moment a 
potential customer visits this will lower the customer's perception of the 
company and invariably they will go elsewhere to find whatever it was they 
were looking for. 

Acquiring a new customer is harder than retaining someone who has purchased 
from you before - but nevertheless retaining your existing customers and 
getting them to return to your web site a second time is a priority - take 
care to cover both bases. 
 
The online shop must provide means for secure transactions because the 
transmission of credit card information over the internet remains a problem. 
The online shop must provide secure network connections that prevent the 
customers' financial information from being stolen.

Let a new customer use his credit card without registering - then ask them 
for the boring details after they have paid.

Like FedEx, you can offer online order tracking.

Any business depends on a commercially viable product together with an 
economical, dependable way to deliver the product to the customer. If this 
isn't absolutely so the result will be dis-satisfied customers and loss of 
confidence on the part of the merchant.

Also equally in both cases, the business equipment must be resistant fraud 
and attack from non-customers - ie. thieves.

An important point is that ecommerce allows people to create new business 
models. There are no printing costs and no mailing of catalogues - staffing 
arrangements can be more flexible - no 'phone order-taking - that means it 
should be possible to develop a new price structure.