Web Site Design Furthers Design Objectives

It is important in web site design to be clear about the design objectives 
of the website. Usually the designer wants a visitor to make some  
particular 'action' - to make a purchase - join a mailing list - to share 
information by way of a forum. Regardless of whether you want to sell, 
persuade or entertain - the web site design must further the design 
objectives.
The success of a sitedepends on its ability to meet the expectations of 
it's target audience.

Always striving to develop a competitive advantage over competition - if a 
website introduces a new new product  before the competition then this can 
be a big advantage in the marketplace. It is a difficult situation when the 
client or the designer has a preconceived idea of what the site should look 
like. This is like giving an answer without hearing the question and 
usually results in bad design. 

Search engines place more relevance on pages that use the key word a number 
of times in the text of the page, using this a measure of themanner in which 
page addresses that particular key word topic. Anr the reasoning extends to 
looking for the keyword is at the beginning of the page as a measure of the 
page being on target. And additional value is placed on a page when there 
are many links coming in to it - the idea being that if other sites are 
linked in to the page then there must be valuable information on the page.