ecommerce and Web Site Design Follow Internet Marketing

SWOT and PESTE analyses will help you with your own internet marketing 
as well as analysis of competitor businesses. 

It is necessary to describe the customer groups in a simple way which 
can be easily understood and translated into practical operations such 
as internet marketing and web site design.

Market segmentation helps focus your attention on how to target those 
different customer groups. 

Get the preparation and web site design correct and the internet 
marketing campaign will be successful - but getting it wrong is a waste 
of money and the ecommerce opportunity is lost.

Without customers you business will not survive. So you must establish 
who your customers are and how much they will use ecommerce in  order 
to formulate a successful marketing strategy 

The questions that you need to answer are who are your customers - what 
will they buy and how much will they pay - and the web site design just 
follows on from that.