Draw up an ecommerce Market Decision

It is a valuable exercise to ask how is your market composed and to see 
if you can break down into components or segments - and then to use the 
information to draw up an ecommerce model of the market. 

Selling starts at the point when the customer approaches the market by 
identifying himself as a purchaser to a supplier. 

Advertising must be aimed at decision makers. Therefore it is important 
to look at the decision-making process in a particular market. 

A key to success for a supplier of goods is to understand the decision 
making process of their customers - who is involved and why they make a 
particular choice and if they can be affected by ecommerce marketing.

It is very informative to do SWOT exercises on your competitors to help 
understand their strengths and weaknesses,  and it is an important input 
into the formulation of your competitive ecommerce advantage.  Ask if 
they have a strong brand image,  and what weaknesses could you exploit.

When you have collected as much information as possible then you can use 
a SWOT analysis to put it all into a logical format.