ecommerce Purchase by Credit Card

It is important to know who actually is responsible for the ecommerce 
purchase of your product - ideally by name, or else by job function and 
position. Corporate ecommerce transactions are rarely made by credit 
card in isolation even when there is a single purchase officer. 

Economic forces include things like inflation, interest and exchange 
rates. Can increased costs be passed on to your consumers or is your 
market price-sensitive? Will your customers continue to purchase by 
credit card if money is short?

The with this sort of analysis is that there are no standard 
classifications and it is all a little difficult to put into practice.  
Not withstanding this any analysis is better than none, and it is a 
particularly useful process when used as part of a new product 
introduction or to help understand fast growing markets. 

The process of establishing your USP will relate to what your 
competitors are doing because once you offer a unique selling 
proposition your competitors will presumably try to come up with 
something better. So you need to ensure that your USP does not become 
outdated by keeping up to date with developments in the marketplace.