ecommerce Response is improved Web Site Design

The volume of ecommerce response is increased by combination of web 
site design, media and direct mail advertising. The use of a computer 
database of customers and prospects is an important part of a 
marketing program.

Web site design is built around selling both benefits and differences. 
A range of people with assorted job functions will use the product and 
many of them will have power to influence an ecommerce purchasing 
decision.

The essential process in using the SWOT analysis is to build on 
strengths while resolving weaknesses - and to exploit opportunities 
while avoiding threats.

SWOT analysis should give ideas of how your business is different from 
your competitors, both in terms of the market and  products. 

Appropriate uses of advertising include the raising awareness about a 
product amongst customers or changing the perceptions or image of a 
product in the minds of the customers; and the generation of sales 
prospects and support for the sales force.

What type of investment will bring in the greatest return? This judgement 
can only be made if there is a way of actually being able to relate 
success to media selection.

It is possible that you could have different products falling into 
different segments of the SWOT analysis. Some will be seen as strengths 
or opportunities for your business while others might be weaknesses or 
threats when compared to your competitors response.

But be careful to ensure that differences are not simply emotional.