Segmentation for Online Shop Assists ecommerce

The weakness inherent in segmentation for ecommerce by residential type is that it is based on a social classification which doesn't take into account the attitudes of a changing society.

Management information comes in a variety of formats and you will need to establish a system to collect and handle this resourse and allocate sufficient time and resources to ensure that it is effective in the online shop.

There are many ways of segmentation of a market - to use a combination of income and education as an occupational group would be characterised by upper, higher professional, lower professional, skilled non-professional, and manual and unskilled labourers.

Usually the failure of a marketing campaign can be diagnosed to a brief which was inadequate, misunderstood or not correctly implemented for the online shop. 

With the falling cost of computers and ecommerce it is easy to have a computer and a printer for your business, and the availability of  spreadsheeting and database software means this is a very efficient way of storing information. 

Companies are in business for the long term and good market planning helps ensure this, particularly when the need is seen to make audience selection precise.

Beware of the 'paralysis by analysis' maxim - avoid spending so much time on evaluation of past performance that you are not moving forward and implementing your overall plan.