ecommerce Works Best With Good Web Site Design

Most visitors leave the website before ecommerce becomes an issue - it's 
a content issue.

Web based shopping can offer a number of add-on features such as FAQs, 
forums and chat rooms which can be integrated into an eCommerce operation to 
offer differentiation from the competition.

The ecommerce process should offer a printable version of the order so 
customers fax it if they would prefer this is good web site design.

Add links to product warranties, guarantees and service arrangements shipping 
costs - do the best you can to provide assurances at the right time and place.

Don't blame the customer - even if they did something stupid - make it your 
fault and try to offer something constructive by way of a meaningful error 
message that clearly tells visitors what needs to be corrected. 

Log and track mistakes and errors - develop a system to identify problems 
anywhere in the customer process. 

It may be possible to use an exit survey - if a customer abandons an order try 
to offer an incentive to complete a short  survey that gives you the reason that 
the order wasn't completed.

Internet marketing co-exists with offline promotion techniques - offline 
techniques can be used to capture new visitors eg. magazine advertisements.  
Online methods include search engines and links from other sites 
It is important for marketers to understand how customers are likely to become 
aware of their web-site.