eTail Central uses Statistics for Good Web Site Design

eTail Central uses your web statistics to understand how your visitors 
are using the website - do they come and immediately leave?  Which page 
do they come to? Where do they leave from? If a lot of visitors leave 
from the same page there must be a problem with web site design?  Do 
they look at all your pages?  Statistics show if they look long enough 
to read what you've put there - time yourself to read a few of your own 
pages and compare that with the time your visitors spend.
 
eTail Central believes the answer is to provide relevant and persuasive 
content - content that is relates to your visitor's interest and need - 
presented in a way that builds confidence and reassures the customer that 
buying from you would be the best thing to do.

Performance is an important aspect of web site design - web pages that are 
slow to load cause impatience and irritation which ultimately translates 
into poor sales and low numbers of  return visits. You do list the features 
of your products, but only as support for the benefits.

In the last ten years growth in the use of the internet for marketing has 
been dramatic.  But even so the offline shops have social and entertainment 
value that attracts people, as well as the very real advantages that you can 
touch and feel the products and take delivery immediately. Buying is an 
emotional process - in the beginning the customer might look at some features 
and make rationalisations about them, but in the end it's not facts that 
convince customers to buy - they make the purchasing decision using their 
feelings.