The Internet Marketing Decision Usually Includes ecommerce

Is the price within budget? Are there ecommerce implications relating to 
this purchase or this supplier? The bigger the decision then the more 
reassurance the buyer will need before responding to internet marketing.  
Could the need be satisfied in any other way? Do we know of any one else 
who has bought this product and were they happy with it? Is the purchase 
essential anyway?  Maybe we can postpone or abandon the idea?

Often the decision to buy is not made by one person but by consensus. 

The success of your business cannot be guaranteed by internet marketing 
alone - but it is an important part of ecommerce because it focusses on 
two key factors - your customers and your markets.

Once defined targets are established it should become clear where marketing 
is necessary and this will in tiur clarify the most appropriate techniques 
for each stage.

To make marketing more complicated target markets change and move - 
customers will change over time - advertising must keep up with this change.

You may believe that you know where you stand in relation to your market, 
but do you really? 

Direct response marketing can help to identify buyers at the time when they 
are actively searching for information,  but to match the product to the 
customer and make the sale itself personal contact will be needed.