Internet Marketing Generates ecommerce Sales

It is important not to overlook the customers who purchase smaller 
quantities of your product using ecommerce and therefore make a 
smaller contribution to internet marketing sales revenues. 

If you can establish their needs and segment them accordingly it is 
possible to increase the contribution they are making to your business. 
Products can confer status or provide satisfaction or social 
acceptability, so these factors may be able to improve targetting to 
these marketing segments.

It may be that these customers purchase from your competitors because 
you do not supply particular products - if you can meet these needs they 
may well be happy to purchase from you.

Nevertheless it is important to focus primarily on the small percentage 
of customers who provide the bulk of your internet marketing sales. You 
can't afford to lose these customers for they provide the bulk of your 
sales volume. The whole point of segmentation is the ability to identify 
groups of customers and thence their needs and wants. You use this 
information when formulating your objectives and  strategies in the 
business plan and marketing program.

Your competition will try to find means of undermining the confidence of 
your customers by informing them all of the alternatives that they are 
offering.

For effective communication you must address the correct audience - the 
one that matters is the customers who are buying a particular product 
through ecommerce. There is little point in adressing a segment that is 
a small percentage of your overall customers even if they are at the same  
entirely distinct from other customers.