Marketing Planning Preceeds Web Page Design and ecommerce

The first stage of marketing planning is reviewing the web page design, 
which can then be followed by a full audit of the ecommerce potential. 
The results of this audit are analysed to highlight the opportunities 
available as well as showing up potential threats.

The more important web page design decisions are complex and usually 
taken in stages; each of which can involve several people. The prime 
benefit of marketing planning lies in the structure that it brings to 
the process.

Preceeding the placing of every order, the customer will have identified 
the need; searched for alternative ways to satisfy it;  and to satisfy 
all involved in the decision that the end result will be worth the trouble 
and expense. 

The mission statement appears at the head of your strategic plan as a focal 
point of your business. 

Business to business advertising may divide the target audience into 
categories by period of purchasing;  or those who purchased recently;  and 
those who purchased some while ago;  and the rest who may not have purchased 
or otherwise did so a long time ago.

The people contributing to a ecommerce purchasing decision are likely to be 
drawn from different departments and from more than one level of authority;   
and the bigger the decision the more people will become involved in the process.