eTail Central - Good Web Site Design Focussed on ecommerce

A "shopping cart" is software that eTail Central includes in the ecommerce 
enabled online shop to provide the customer with the means to purchase a 
product from  your site through your merchant account. When they have 
completed their shopping they may proceed to the check out to process the 
credit card to complete the transaction.

The basic merchant account - ecommerce problem is to get enough visitors to 
come to your website to generate enough credit card sales to make it all 
worthwhile.  The general solution to this problem lies in content and 
differentiation. Amazon has a catalogue of  3,000,000 books - it just isn't 
possible to maintain a paper catalog this big - and yet it is easy to add or 
remove a single product and immediately update the whole catalogue.

Do this especially in the checkout pages - can you see where customers are 
abandoning?  Maybe there is something here that is upsetting visitors enough 
that they leave.

Many online customers abandon their order at the checkout stage. It's 
important that you have built up a comfortable relationship by this time. 
Tell them you're a real company with real people and give contact information 
during the order and checkout process. If the shipping details are the same 
as the billing information then don't ask the customer to duplicate it.

Keep the number of steps in your checkout process as low as possible, and let 
the customers know where they are by using some sort of progress indicator on 
each checkout page.  Label the task clearly for each step and give customers 
a way to review what they have already done together with ways to move both 
backwards and forwards.