Mission Statement in Internet Marketing by Web Page Design

The mission statement is often referred to as the key to internet 
marketing and as such it should crystallise the web page design.

Most people will take their everyday purchasing decisions without 
reference to anyone else, providing the product is for their own 
consumption. 

Identify internet marketing benefits by asking what does my product 
do for you, in terms of what you are looking for? The benefit is what 
the customer is really buying - superior performance or lower price or 
greater speed or greater social satisfaction.

A good mission statement must mean something to your customers and 
suppliers as well as to you.

The key components of the mission statement must be covered in the 
web page design that the business makes - a definition of the business 
given in terms of the benefits you provide - the outline of your 
distinctive competencies that differentiate your business from the 
competition - and the indications for the future - what the business 
will do. 

The advertising concept must make a promise or a proposition and offer 
a benefit;  it should add a value to the product as well as underline 
the unique differences in the product.