What can be done with web design to make visiting your business a hassle-
free niche marketing experience in a way that the defined target market can 
easily accept the USP for your product and make a buying decision against 
the competition.
 
Niche markets are identifiable groups of buyers who share similar 
characteristics and who could be reached by targeted web design. Using 
correlation analysis researchers look for relationships between product 
purchases and demographic factors to identify consumer target groups. 
Researchers then try to determine if the target groups are viable enough 
to warrant targetted marketing.

How easy is it to do business with you?  There are many ways in which a 
niche marketing business can be unique - low pricing - clever packaging - 
better service - different benefits to the competition. 

Is everything about your site user-friendly?

Small businesses can research statistical data sources to get clues about 
possible target groups and follow up these leads by interviewing people 
already in the trade - consumers and end users of the products and services.   
Test which differences matter to customers in deciding to purchase your 
product rather than that of  your competitors.
 
Other sources of leads by watching competitors' marketing efforts and 
talking to trade buyers about new product introductions - conducting needs 
analyses with individuals and groups
 
One of the best market indicators is the competition - when you've 
identified the unique quality about your business and some demographics 
of the target market, then look at the competition in this target marketplace.

Identifying competitors is a very important factor in your decision about 
which market segment to compete in.