Can you build an identifiable group for niche marketing from the group 
of your proven customers?  Your internet marketing should be your core 
business - your best or largest or most profitable market.

The answer is utilitarian - most people are online in a goal oriented 
search for information - certainly doing something they set out to do.  
If you have a well defined set of products that appeal to the same  
market niche the promotion becomes much easier.

You need to know if this description holds for the product your sales 
specifically - if not, then the reason could be very important.

Most identifiable target visitors to a website aren't immediately ready 
to buy - so niche marketing has to provide for both nonbuyers and buyers. 
So generally the answer is to provide information for the visitors who 
weren't yet ready to buy, and this also helps confirm the buyers who may 
have been not quite sure.

Are you happy with your business the way it is? If so, then it is just 
possible you might be over the crest and on the way down. If you don't 
continually change and grow then the competition will pull ahead and you 
could be in trouble. 

Arm yourself with as much internet marketing information as possible 
about your perfect customer and then target that customer in every way 
you can. 

Characteristics of a target market:
	can identify characteristics of the group that are measurable in numbers 
	the group is big enough to generate enough sales to make it worth while
	the group is accessable enough to deliver the product to
	the competition already addressing this group is not too strong
	it would be easy enough to enter the market
	having entered,  there would be enough security to deter competition