Effective Niche Marketing is Web Design of the Online Shop

When considering a definition of a market segment you are basically 
interested in niche marketing to the customers in that segment - you 
will need to be able to reach, communicate with, and sell to them.

Effective advertising of the online shop rests on good strategic thinking 
translated into customer centred web design. 

The point of planning is to make your business and niche marketing efforts 
more precise.

Geographic segmentation is one of the simpler approached to segmentation 
of the online shop market, although it needs to be done with care if it 
is to have enough meaning to be useful. The idea is to divide your market 
up according to geographical residence of your customers. That is not all 
people but these people in this suburb, or not all house-owners but the 
type of house-owner with a garden.

There is a need to spend money on advertising and web design in order to 
bring your product to the notice of the customer. There needs to be a 
clarity about the role of advertising in the marketing mix and how it will 
integrate with other marketing activities. In some ways advertising does 
its specific job more cost-effectively than some other niche marketing 
techniques, but nevertheless the strength of all these promotional 
operations is in concert - that is a comprehensive plan where each 
technique supports each other will give the best overall results for a 
given advertising spend.