Online Shop Promoted by Niche Marketing Through Web Design

Niche marketing needs to be customer orientated and strongly related 
to web design through what the customer knows, feels and wants - the 
marketing message needs to promote the online shop in the kind of 
language used by the customer. 

There is a basis for classifying customers according to their 
residential neighbourhoods, assuming that the by grouping households 
after type of property they live in says something about their possible 
buying habits.

There is no point tyring to web design for everyone, but rather to 
focus on the market which has a need for your product. 

Marketing activities sometimes fail to be effective because of  a short 
term attitude on the part of the designers of such programs. If 
marketing is perceived purely as a tactical exercise to hide some other 
weakness then the investment is unlikely to yield long term rewards. 

There is an assumption that consumer behaviour and lifestyles are closely 
related to neighbourhood housing types, and this is one basis for market 
segmentation for niche marketing of the online shop. Some classifications 
are modern family housing for workers - modern family housing for higher 
incomes - older housing of intermediate status - very poor quality, older 
terraced housing - rural areas - urban local authority housing - 
overcrowded housing - low income with immigrants - students and high 
status areas - high status suburbia - elderly people's housing.