PESTE Analysis Enhances Web Site Design for the Online Shop

PESTE analysis can provide you with a basis for the future marketing 
planning and web site design. Unlike SWOT analysis which concentrates 
on the present, PESTE analysis is forward looking based on existing 
knowledge of buyer behaviour in the online shop.

Experience shows that a well supported salesforce sells more to buyers 
and often achieves better prices.

Small increases in sales volume from websites can have a 
disproportionately large positive effect on profitibility as fixed 
costs can be absorbed over a higher turnover.

As demand increases the market will accept higher prices.

Price cutting in the online shop is rarely effective in the long run.

SWOT analysis can help you establish objectives for web site design and 
counter the threats that you will face in the market while at the same 
time identifing opportunities that you can exploit.

Advertising should add value to the product because customers don't buy 
physical products but the benefits that accrue from having products.

Develop your unique selling points by identifying which websites and what 
customers in the market perceive as advantages and how these are  
significantly  different  from those offered by competitors.  It is 
important that customers actually receive benefits from the product, and 
that they actually believe they will receive thoise benefits enough that 
the USP will  motivate  customers  sufficiently  to  make  a purchase.