Good Web Site Design Focusses on The Target Market

It is very important to optimise the web site design to target fully the 
key words that have been chosen for that page. That is, the keywords 
that are used for this target market must be used in the actual page 
content in order to achive maximum effectiveness.  Good web site design 
should have about have between 200 and 300 words of actual content text 
per page - and within the first 500 characters of that text the key 
words of that page should appear 2 or 3 times.

Analyse the information previously gathered about the target market and 
list every benefit of your product.
The Alexa site is a help in this regard - they suggest other sites where 
customers go online - look at the other sites they visit and figure out 
what other products and services your target group of customers will be 
interested in.  Use this sort of research to build up ideas for 
marketing the new website.