ecommerce Web Page Design Differentiates Marketing

Which feature of web page design will isolate it from the marketing 
competition and make it appear special to the customer? What attribute 
will match  the customer's motivation? Will ecommerce facilities gain 
the customer's attention?

Following target group analysis will provide you with a logical sequence 
which will lead to a clear marketing plan. The order should not be 
confused by selecting promotional methods before objectives have been 
clarified.

A complete marketing communication exercise cannot be carried out using 
one technique alone however creative it might be. 

One of the difficult questions in web page design is who are we selling 
to?  Who do you persuade - who actually purchases - who is your audience?

Usually customers will have a choice of suppliers as well as the further 
option of not buying at all. 

The Pareto effect is the 80-20 rule. In this application, 80 per cent of 
my sales will come from only 20 per cent of my customers. 

The primary marketing objective is to relate ecommerce to the two key 
factors of products and markets. 

Customers will not usually approach suppliers until a number of key decisions 
have been taken (such as defining the specifications). From that point 
negotiation with suppliers will concentrate on price, terms and delivery. 

Advances in technology have drastically affected business over the last decade,  
with information technology completely changing the ways in which business is 
conducted.