Web Site Design Helps Internet Marketing in the Online Shop

Advertising complements web site design but does not replace it. 

From this you can establish if the competitive advantages in the online 
shop are perceived in the same way by your potential buyers and customer 
base. 

A feature or advantage must offer clear benefits to the customer, and 
the web site design must ensure that they understand this advantage.

Features may include better quality or value, but the key is significant 
benefit to the buyers.  There is little incentive for your customers to 
purchase your products on the internet unless they offer real benefits.

Segment the market by asking if the segments or sub-markets behave in 
different ways, and if so what are the trends in each sector and how do 
you see them developing.  Are there heavy, medium and light users and 
can you separate and identify them?

Internet marketing can carry an advertising message further as well as 
helping trial new product introductions. 

In every online shop there are factors that will influence your success 
- in designing a marketing campaign the advertiser has to consider who 
uses the product and who actually purchases it and who decides to buy 
it - when these factors are addressed the campaign can lead towards sales.

For a successful marketing campaign you must address these factors.

The effects of an internet marketing campaign are usually short term 
unless used to bolster a brand image - but even then the positioning 
must be continually re-enforced.